Why should someone care about you/your company?
Do you care about your products/content?
First we have to care about our message/product ourselves, then we are able to tell the story and create empathy in our audience.
Providing a livelihood for a family is a good reason but we humans long for something more, something that resonates with the core of our being. We want our lives to have meaning and to be part of something bigger. It can be an idea/experience that is playful, surprising, or pierces the shell of our comfort zone. An adventure.
That is a difficult question and frankly I don’t know how to answer it for myself. Be realistic about the impact of your product/message – socially and ecologically. Is there a greater good or is it even harmful?
When we spend energy and effort on a new undertaking this is what we should be asking to produce an outcome that is worth our time.